About Me
Hi there! I'm Siyona, a Product Designer passionate about simplifying experiences for users.
With 4 years of experience and two UX degrees, I specialize in design systems, accessibility, AI-driven solutions, and UX research.
As the Founding Designer at Veylan, I built an AI-powered marketing tool, designed a Conversational AI feature, and enhanced accessibility across multiple products. Previously, I led UX redesigns at SAS, improved stakeholder engagement at Accenture, and conducted user research for Bosch, UNO Minda, and the US Army.
Beyond UX, I’m a coffee customization expert, gym rat (who loves good food), and an enthusiastic design thinker. Let’s connect and create something impactful! 🚀
Full-Time Work Exp.
3+ yrs
Projects Delivered
60+
Education in UX
2 Degrees
Internships & Freelance
6 Orgs.
Services
User Research
Visual Design
User experience design
Product strategy
Usability Testing
Design Systems
Experience
July 2024 - Present
Secondsight.ai & Veylan
Founding UX Designer
As a founding designer for Veylan, I played a key role in its inception by designing an AI-powered digital marketing tool tailored for marketing agencies, contractors, and clients, successfully converting a prospect into an active client. I'm also designing a Conversational AI feature for Veylan, aimed at helping companies access data and extract actionable insights for informed business decisions. Additionally, I enhanced product accessibility by creating a comprehensive keyboard interaction manual that guided designers in implementing keyboard-friendly features across three products, significantly improving usability. Furthermore, I developed a design system with over 10 components for cyber insurance products, ensuring consistency and efficiency across the platform.
November 2021 - July 2022 (8mos.)
SAS
Senior Associate UX Designer
Revamped a legacy Revenue Optimization Platform, enhancing the UI/UX to deliver a modernized design that boosted client satisfaction for major brands like Abercrombie & Fitch and increased platform engagement by 40%. Led the implementation of the Size Optimization Product, improving inventory management efficiency by 40% and increasing stock turnover by 25%, resulting in significant cost savings. Additionally, Led the Pune team in adopting Microsoft Fluent, customizing the design system to align with SAS guidelines, achieving a 100% transition rate of designs to production and improving design implementation efficiency by 25%.
August 2020 - November 2021 (1yr 3mos.)
Accenture
Design Analyst
Collaborated with cross-functional teams to develop an internal microsite to help stakeholders pitch technology solutions to major companies like SAP and Oracle, enhancing stakeholder engagement by 30% and increasing successful pitch conversions by 20%. Successfully delivered over 50 stakeholder projects through the company pitch portal, leading to a 40% increase in project approval rates and significantly contributing to the creation and implementation of a design system.
January 2020 - May 2020 (5mos.)
Bosch
Product Designer
Conducted in-depth research and user studies to enhance user engagement in OTT platforms; leveraged insights to deliver optimized service offerings for Zee5 and Amazon Prime Video, resulting in a 25% increase in user retention
For information on more experience please visit LinkedIn↗
Curated Design Podcasts
